Phillip Johnson
Chief Operating Officer, B.A.S.S., LLC
Phillip Johnson serves as Chief Operating Officer for B.A.S.S., LLC, home of the iconic Bassmaster brand. Since joining the organization in 2023, Phillip has been instrumental in leading cross-functional strategies that enhance operations, elevate fan engagement and streamline processes across the company.
In his role as COO, Phillip oversees the sales, content and events teams, while also managing strategic partnerships with key media platforms including FOX Sports and Roku. His leadership is focused on optimizing the full scope of Bassmaster’s tournament, media and sponsor experiences for fans, partners, and members alike.
Prior to joining B.A.S.S., Phillip spent 15 years with the Anderson Companies, holding a range of leadership roles including Divisional Sales Manager, National Account Executive, Vice President – Walmart Account, and Executive Vice President of Business Development and Sales Operations. His broad expertise spans business operations, client services, business development, marketing, distribution, and analytics & insights, allowing him to take a customer-first approach in driving value for all stakeholders in the Bassmaster ecosystem.
Phillip and his wife Carrie reside in Birmingham, Alabama, and are proud parents to three children — Devin, Colby, and Carson — and one grandchild, Cooper.
